One day, an old blind man was sitting on a busy street corner in the rush-hour, begging for money. On a cardboard sign, next to an empty tin cup, he had written: ‘Blind – Please help’.
No-one was giving him any money.
A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.
The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.
Immediately, people began putting money into the tin cup.
After a while, when the cup was overflowing, the blind man, surprised at his sudden change of luck, asked a stranger to tell him what the sign now said.
“It says,” said the stranger, ” ‘It’s a beautiful day. You can see it. I cannot.’ ”
Innovation! Innovation always need not pertain to a great, big idea that will sweep the world with an unbelievable change. Innovation can be as simple as what the advertising writer above
just did.
When asked why people invent, Mark Twain replied, “To give birth to an idea – to discover a great thought – an intellectual nugget, right under the dust of a field that many a brain-plow had gone over before. To be the first – that is the idea.”
And yes, you guessed it right, in each of the events that we at Consortium’13 have lined up for you, Innovation will definitely prove to be a game-changer.
Innovation, Vision, and Quality the indispensable trio for any entrepreneur will be the key factors differentiating the best from the next.
Keep watching this space for a sneak-peek into some of these competitions and what it will take to hold the torch of triumph…
Consortium' 13 