FINANCE’

Finance is the study of how investors allocate their assets over time under conditions of certainty and uncertainty

Be it LIC ensuring they will stay with you “zindagi ke saath bhi, zindagi ke baad bhi” or Max New York Life Insurance being “your partner for life”; all of them remind you that “Mutual funds are subject to market risk. Please read the offer documents carefully before investing.”

When it comes to the world of investing, three words come to mind: overwhelming, intimidating, and scary because there’s never just a single question. To name a few-

• How can people protect themselves against unforeseen personal events, as well as those in the external economy?
• How can family assets best be transferred across generations (inheritance)?
• How does tax policy (tax subsidies and/or penalties) affect personal financial decisions?
• How does credit affect an individual’s financial standing?
• How can one plan for a secure financial future in an environment of economic instability?

And investments include various sphere within itself too. Financial position, Tax planning, Investment and accumulation of goals, Retirement planning, Estate planning so on and so forth.

That is why the world of investing can be cold and hard. But if you do thorough research and keep your head on straight, your chances of long-term success are good and for that you do not necessarily need to be a qualified financial expert! You just need to have the knack because even if ICICI says  “hum hai na”  or IIFCO TOKIO ensures to provide you with  “the life you desire”  it is you who takes the risk!

This January we bring to you FINANCE’ to tickle the economist inside you! Pair up, strategize and secure an affluent tomorrow in a live simulation of a life with responsibilities. So tune into FINANCE’ as ‘a goal without a plan is just a wish…’